How to Build Your Own Advanced Analytics Reports with UChat

(Written by Vitor)

In today's data-driven world, tracking key metrics is a critical part of managing any successful campaign. This is especially true for chatbot campaigns, where insights into user interactions, engagement, and conversion rates can help you fine-tune your strategy and achieve better results. Monitoring these metrics not only ensures that your chatbot is performing optimally but also allows you to adapt quickly to changing trends and user behaviors.

UChat understands the importance of having powerful, easy-to-use analytics at your fingertips. That's why we've developed a robust set of tools that allows you to create custom reports and track your own metrics directly within our platform. In this post, we’ll guide you through the new features that make analytics reporting easier and more efficient than ever.

The New Way of Building Reports: A Game-Changer for Analytics 🔄

Traditionally, creating custom reports required setting up complex integrations with external tools like Google Sheets or Google Data Studio. While these tools are powerful, they often involve a steep learning curve and additional time for setup. Now, UChat has made it simpler for you to build custom reports natively within our platform, eliminating the need for third-party services and saving you time and effort.

With UChat’s latest updates, you can now track, analyze, and visualize data all in one place, making it easier than ever to monitor your chatbot’s performance.

Creating Your Own Custom Metrics 🛠️

The first step in building a powerful report is setting up custom metrics. These allow you to track specific actions or events that are important to your business objectives. UChat’s Custom Events feature lets you define these unique metrics directly within your chatbot’s flow.

To set up a custom event:

First to your UChat dashboard and navigate to the flow where you'd like to add a custom event

Inside the flow builder, select Content tab, and then select custom events.

When creating a new event, following parameters you have to provide:

• Event Name : This is used to naming that custom event

• Event Description : This is used for describing what the custom event do and track.

• Parameter Names : These are the name of the parameters you want to track for, for example product, sales category, name of the person etc.

This flexibility allows you to track virtually any type of user interaction, giving you a deeper understanding of how users are engaging with your chatbot.

For detailed guidance, check out the Custom Events documentation.

Building Custom Reports Based on Your Events 📈

Once you have set up custom events, the next step is to use them to create comprehensive reports. UChat’s Custom Report feature allows you to take the events you've defined and turn them into insightful analytics reports.

Here’s how to build your custom report:

In order to create a custom report, click on the tools tab and select Custom Reports

Enter the name of the report and the type of the report.

Click on the gear icon to start modelling your reports.

To visualize the custom reports, you can click on the analytics tab and select custom reports

UChat’s reporting interface is user-friendly and intuitive, making it easy to build reports that deliver the insights you need. And if you still prefer exporting data, we’ve got you covered. You can export your custom reports to view or share them outside of UChat.

Exporting Your Reports for Further Analysis 📤

While UChat's native reporting features are robust, you may still want to export your data to external platforms for further analysis or sharing with your team. UChat makes it easy to export reports in various formats, so you can continue to work with the data in whichever way you prefer.

When viewing the analytics just press the hamburger menu and you will be able to export in 3 different formats

the real step by step to export)

To learn more about exporting options, take a look at the Custom Event Report documentation

Conclusion: The Power of Quality Analytics for Campaign Optimization 🌟

Creating and tracking custom metrics is essential for making data-driven decisions that lead to better results in your chatbot campaigns. By using UChat’s custom analytics features, you can gain valuable insights, adjust your strategies, and ultimately achieve your business goals more effectively. Whether you’re tracking engagement, conversions, or other important metrics, UChat has the tools you need to make it happen.

So, start building your own advanced analytics reports today and see the difference that quality data can make in optimizing your campaigns and chatbots. Happy reporting! 🎉